OXEFIT: AN AI-DRIVEN SYSTEM THAT CONNECTS, COLLABORATES, AND ULTIMATELY TRANSFORMS
Meet OxeFit – a core technology that integrates robotics, movement and performance tracking, with advanced coaching and analytics, to help individuals and teams to maximize their fitness potential.
For athletes and consumers, the industry is currently lacking an all-in-one technology that assesses velocity, power, and force with comprehensive testing. Most are offered in high-cost laboratories or special facilities which can be cost-prohibitive, difficult to access, and limiting for today’s consumer.
With the OxeFit system, it’s all in your hands from data and coaching to training and measurement, but the best part is that it a occurs simultaneously and works synergistically with real-time feedback.
OxeFit’s investors, partners and influencers include some of the most prominent professional athletes and sports medicine experts, such as Dallas Cowboys' Dak Prescott and renowned orthopedic surgeon James R. Andrews, M.D. as well as, Tiger Woods, Matt Kemp, Dustin Justin, Dez Bryant and many others.
OxeFit’s goal was to create a consumer marketing and media relations campaign focused on expanding their brand recognition in key markets and industries, influencer partnerships and in-person trials. Over the past two years, we have landed OXEFIT in INSIDER, FanNation, SHAPE, Forbes, VentureBeat, TechCrunch, SportsPro Media, Golf Digest, Livestrong, Celebwell, and Yahoo.
We secured features in Sports Illustrated, FORTUNE, and People. In addition to national coverage, as the brand rolled out across the country, we hyper-targeted local media and influencers to move the needle across major cities and consumer-fitness events. We hosted exclusive press conferences, influencer dinners for key media.
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