Our Philosophy

Our philosophy: We believe that each consumer market should be heard, seen and valued. There are no singular solutions to any campaign and there’s isn’t just one way to engage consumers. Period. We know this, but what you will find at mid - to large agencies is they often recycle the same processes, strategies, content, and ideas without ensuring dynamic data, creativity and innovation are used to give you the best unique approach.

We focus on individual businesses and your mark in the industry, competitive products, and cultural intelligence. For example, Aflac used dynamic analytics and a poly-culture approach to reach the African American Consumer Market, targeting HBCU alumni, family, and friends. This approach ensures that the campaign's efforts and campaign dollars are focused on the most likely consumer, resulting in better engagement and increased brand awareness.

Why HelloPitch?

There's multitude of reasons to create a partnership with our teams. But we’ll give you one:

While most agencies are trying to figure out generational markets, general markets and multicultural markets, we've moved on to an innovative process that focuses on a total market approach with a dynamic poly cultural model.

Before your campaign begins, our cultural intelligence research team analyzes your primary, secondary and emerging consumers to ensure we’re talking to the people who are most likely to buy your product and not just anyone... We explore dimensions of their explores heritage, racial identities, sexual orientations, lifestyles, attitudes, beliefs, behaviors, points of engagement and best channels to engage. The offering leverages research, data science, cross-channel insights, media relationships and measurement reporting to implement successful local and global multicultural campaigns.

Take a look at our team’s work over their long careers, and learn more about HelloPitch’s clients — although here we call you partners.

Today’s Consumers Require Multichannel Approaches

The past decade we’ve witnessed a technological revolution that has changed the way we consume information, interact with brands, and expect companies to account for their actions. From smartphones and social media to virtual reality and artificial intelligence, these advancements have revolutionized the way we communicate, work, and play.

With the rise of technology, we have also seen a shift in the way consumers interact with brands.As digital advancements continue to shape lives, businesses are under increased pressure to keep up with the changing landscape and meet consumer expectations.

The Importance of Brand Accountability

With Today’s consumers demanding transparency and accountability from brands and with easier access to information, everyone is more aware and are quick to call out unethical behavior from brands.

Brands must be more transparent about their practices, values, and impact on society to maintain trust and loyalty among consumers. Those that fail to address consumer concerns risk losing market share, customers and damaging their reputation.